In my world, a brand is more than a business.
It's a reflection.
Your philosophy is presented on a side plate with your product, whether intentional or not.
Your service experience is inseparable from your personal 'style'. At least, in my opinion.
I believe that this is why those courageous enough to build their own business take brand identity with more than just a pinch of salt.
What you do and how you do it is directly influenced by who you are... who you really are.
Perhaps it's a process that even makes you ask the question, "well, who am I really?"
Entrepreneurship requires bravery and consequentially, vulnerability too.
To create a brand is to essentially birth a hypothetical limb of yourself and unravel a piece of your identity.
It mirrors your hopes, fears, beliefs, and purpose on this earth more than you may expect.
Building and scaling a business is a deeply personal process that may surprise you, challenge you, and enliven you in ways you've never experienced before.
I see brand creation as a journey of self-discovery.
If you do too then perhaps we should walk this journey together...
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